I harness my passion for brand building and 20 years of experience across all facets of the marketing mix to help clients crystallize their brand identity and effectively express it across platforms to meet goals and catalyze growth.
Research: I engage with consumers to understand their needs and motivations when it comes to shopping, purchasing and relating to brands. Using a variety of research approaches, I’m able to capture multimedia responses that vividly illustrate their lifestyle and needs. I analyze the data collected and synthesized research into cohesive themes, providing the client with actionable insights and strategic recommendations.
Brand Strategy: I help businesses clarify their vision, position themselves vis-à-vis the competition, develop a brand look and feel, and clearly identify, understand and segment their customers.
Visual Identity: I provide imagery that is as unique as each client. Whether shooting headshots, interiors or fashion, my work begins with planning how the images will convey the spirit of the brand. I provide art direction and styling, direct subjects to elicit authentic expressions, edit and retouch as needed, and overlay graphic design.
Content Strategy & Copywriting: I help clients craft a voice that expresses their brand, generate content that interests their customers, organize content intuitively, and write copy that is engaging and inspires action.
Social Media Marketing: I identify the optimal mix of social media that will help a brand become a natural fixture in their customers’ online social life, adapting communications to shine in each platform’s unique culture.
Website Development: I conceptualize, build and maintain WordPress sites that bring together all the elements above, giving brands an online home that resonates with customers and achieves their goals.